Ruta de la Osa Mayor
Scouts of Madrid
Belonging to Scouts of Madrid, Ruta de la Osa Mayor is a self-managed group of young people between 19 and 23 years old. Channeled through adult accompaniment, the objective of the Ruta de la Osa Mayor is to carry out social projects that manage to generate a positive impact on today’s society.
It is a personal, social, and cultural commitment. This educational project aims to empower young people and encourage them to take the reins at the beginning of their adult life.
The identity and naming of the Ruta de la Osa Mayor had to be closely linked to their values, an ecological and egalitarian world that pursues those Sustainable Development Goals. Its identity combines elements of its origin (the Madrid bear) and its values (the scout fleur-de-lis, green, and constellations as reflections of nature).
In addition to generating the identity of the group, in recent years I have designed poster materials to give visibility to this project on social networks.
